AdMail ASP

It is easy to build a database of customers and prospects.

All it takes is the technical expertise to implement a data capture process behind every available customer touch-point in your business.

What's not so easy is working out how to profile, segment and engage these customers and prospects in a way that maximises their response and loyalty to your business.

To create direct marketing and CRM campaigns that work, we will help you to:

1. Understand who you are talking to, why they engaged with you and what they might expect from a relationship with your company

2. Calculate the true lifetime value of a loyal customer

3. Engage your customers and prospects in a "conversation" that leads them towards a desired (purchase) outcome

4. Test and refine a suite of alternative messages and offers to understand what works best with your customers and why

5. Make sure that every execution you test answers the question "What's in it for me?" from the recipients point of view

6. Chart a journey towards "brand advocacy"

As one of Australia's most experienced direct marketing firms, we have been helping our customers plan a journey towards brand advocacy for almost 50 years.

Here are some recent examples. For further details, please contact us.