TV Commercials

30 second TVC for Brita Water

To create demand your message must cut through the clutter AND answer the question "What's in it for me?" in a simple and compelling way.

This TVC was part of an integrated marketing programme we developed for Brita that grew their sales from $2 million to $20 million per annum and helped them achieve >90% share of the Australian Water Filter System market. Like all of the other elements of our campaign, it did this by single-mindedly focusing on giving tap water drinkers a compelling reason to start filtering their water.

If your marketing communications programme is failing to create sufficient demand for your product or service ... Let's talk