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On-pack consumer promotion for Taylors wines redeemed by over 10% |
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This chance to win promotion for Taylors Wines generated a consumer response rate of >10% - demonstrating the enduring appeal of big cash prizes and the value of using insurance to leverage the value of your grand prize.
The use of an online entry process for this promotion also produced a second (long term) benefit for Taylors Wines: A large and responsive customer database.
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Last Updated on Tuesday, 19 July 2011 10:09 |