Build Volume

Consumer and Trade Promotion


The purpose of any sales promotion is to build sales volume.

This can be achieved by enticing new customers to buy your product or service for the first time. Or, by getting your existing customers to buy more.

Properly executed, a promotion also provides an excellent opportunity to capture data that can be fed into a lead conversion, customer loyalty or CRM program.

This on-pack sales promotion for Taylors wines generated a consumer participation rate of 11% and created an email database of over 50,000 engaged consumers - who now receive regular DM offers from Taylors Wines and are being carefully led down the path towards brand advocacy.

If your volume building campaigns are falling short of the mark ... let's talk.