Engender Loyalty

Reward Programs, Incentive Schemes and CRM

 

Building a database of customers and prospects is easy.

What's not so easy is working out how to profile, segment and engage those customers and prospects in a way that maximises their value over time.

By providing prospective home loan customers with a highly personailsed mail pack that demonstrated that SGB was concerned with helping them make the right purchase/ investment decision (and not just "flogging them a loan"), this lead conversion program helped SGB increase their home loan conversion rate by over 35%.

If you're still wondering what all the CRM fuss is about ... let's talk.