Create Demand

Advertising, Direct Mail and Online Marketing


To create demand a marketing message must cut through the clutter AND answer the question "What's in it for me?" in a simple and compelling way.

This TVC was part of an integrated marketing programme we developed for Brita that single-mindedly focusing on giving tap water drinkers a compelling reason to start filtering their water.

Over a 14 year period, this approach enabled Brita to grow their sales from $2 million to $20 million per annum and helped them achieve >90% share of the Australian Water Filter System market.

If your marketing communications are failing to create sufficient demand ... let's talk.