Website Wins Outstanding Achievement Award in New York

Mechanics

  • Taylors Eighty Acres became carbon in September 2009
  • The Eighty Acres site was built to provide readily accessible information on this and other Taylors environmental initiatives
  • The new site was promoted directly through packaging, trade advertising, public relations and marketing collateral
  • The key communication requirements for the site were: to reinforce the message that Taylors Eighty Acres was carbon neutral and to help to position Taylors as a progressive, industry leading, socially-aware Australian family winery

Results

  • In March 2010, the site won an Outstanding Achievement Award at the Interactive Media Awards in New York.
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  • View Award