Lead Conversion Program Lifts Home Loan Conversion Rate By 35%

Mechanics:

  • Lenders entered customer details into an SSL encrypted web site
  • Within 24 hours a highly personalized 4-page duplex mailer was dispatched (over 12 miilion permutations available)
  • Lenders were sent weekly "follow-up reminder" emails linked to password-protected online reports
  • Reports allowed on-line database updates and provided lenders with links to a range of system generated follow up letters

Results:

  • Lead conversion rate increased by 35%
  • Program extended from 6 months to 2 years